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ABOUTWest Coast Coaching is a Los Angeles based coaching firm founded by Life Coach T.C. Conroy.
- Who is TC Conroy?T.C. Conroy is a Life Coach for the creative professional community. With an extensive background in the music industry and working with some of the most well-known recording artists of our time; she is the coach that will help you tune up your life and reach your goals. Whether you are a musician in your 20s, a stylist in your 30s or a talent executive in your 40s; she can speak your language and help you find your path. She is as much the key to your universal truth as she is to your new record deal or landing that next big job you are searching for. TC Conroy will help you create a perspective on your life that you may not be able to see for yourself. TC Conroy utilizes tools that will tap into your creative inspiration while removing the obstacles that stand in your way. TC Conroy will help you in a dynamic, here-and-now way with issues as lofty as writing down your greatest dreams and as specific as helping you develop a to-do list and working through each point. Life Coaching is different from therapy and psychoanalysis in that it doesn’t focus on the past and…
- PoliciesWest Coast Coaching Policies Regardless of your specific needs or the type of coaching you opt for, we will enforce the following policies designed to help you get the most out of your coaching experience: Confidentiality Everything you say in a coaching session is confidential. Even the members of your group sign a confidentiality agreement. You too will be expected to respect the anonymity and confidentiality of others. Commitment Whether you come to us for help with general issues, long-term goals or a short-term project, we ask clients for a minimum 3-6 month commitment. While many see fantastic results immediately, real change takes time. In our experience 3-6 months is the minimum commitment required to ensure lasting results. Referrals We want all of our clients to get the most out of their experience. If your coach feels that your specific needs would be better addressed by another coach or in a different group, we will not only tell you this, but also help you find a good match. The same applies if you feel your coach or group is not a good fit for you.
LIFE COACHINGCoaching is a method of directing, instructing and training a person or group of people, with the aim to achieve some goal or develop specific skills.
SERVICESLife Coaching Services We believe that anyone can benefit from life coaching. We also believe, and our clients agree, that when you invest in coaching, you invest in yourself. Because everyone has different needs and schedules, we offer a variety of options for you to work with your coach.
CONTACTphone: 213 375-4516 info@westcoastcoaching.com

Life Coaching

According to Wikipedia.org:

Coaching is a method of directing, instructing and training a person or group of people, with the aim to achieve some goal or develop specific skills. There are many ways to coach, types of coaching and methods to coaching. Direction may include motivational speaking. Training may include seminars, workshops, and supervised practice.

Life Coaching Origins and History

Today coaching plays an important role in Human resource development (HRD) and life help, and the field of coaching as a distinct area of study is rapidly gaining ground. Although the role of coach has changed over time, some examples of research papers on business coaching show that between the late 1930s and the late 1960s, some forms of internal coaching in organizations were already present; i.e. managers (or supervisors) also acted as coaches to their staff (cf. Zeus & Skiffington, 2002.; Grant, 2003.a; 2006.). Gorby (1937.) specified how older employees were trained to coach new employees to reduce wastage.

The evolution of this formal discipline has been influenced by and enhanced through the incorporation of pertinent maxims from other fields of study including personal development philosophies, adult education practices, elements of psychology (sports, clinical, developmental, organizational, social and industrial) and other organizational or leadership principles. Since the mid 1970′s, coaching has developed into a more independent discipline and has a set of training standards (Davidson & Gasiorowski, 2006).

Today, coaching is a recognized discipline used by many professionals engaged in people development. However, as a distinct profession it is relatively new and self-regulating. There are six self-appointed accreditation bodies for business and life coaching: the International Coaching Council (ICC), the International Coach Federation (ICF), the International Association of Coaching (IAC), the Certified Coaches Federation (CCF), the European Coaching Institute (ECI) and the International Guild of Coaches (IGC). No independent supervisory board evaluates these programs and they are all privately owned. These bodies all accredit various coaching schools as well as individual coaches, except the IAC and ECI which only accredits individuals.

According to Davidson & Gasiorowski (2006) ICF has been “key in identifying training criteria and ethical standards in this rapidly evolving field” (p.189).

It is important for future clients to distinguish between coaches who are professionally trained and/or accredited and those who “hang their name plate” out as a coach. Professional coaching skills are transferable across the variety of areas in which a coach may be employed. Whitworth, et al (1998) stated that “the coaches experience is confined to the coaching process. The coaches job is to help clients articulate their dreams, desires and aspirations, help them clarify their mission, purpose and goals, and help them achieve that outcome” (p.5) in any area of life (i.e. personal, professional, relationship, health etc…).

Recent practices in performance coaching for non-sporting environments focus on non-directive questioning, provocation and helping clients to analyze and solve their own challenges, rather than offering advice or direction (see Timothy Gallwey‘s The Inner Game of Tennis, Myles Downey’s Effective Coaching, or Nigel MacLennan’s Coaching and Mentoring).

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